Derived from the French word for "kin," Proche embodies the spirit of meaningful, heirloom-quality clothing designed to be cherished and passed down. Our collections often feature vintage materials steeped in history, such as deadstock cottons and vintage denim, all infused with delightful, one-of-a-kind details that make each piece truly unique.

After years working in the industry for various brands, designer Felicia Zivkovic began her journey in 2020 with her grandmother's hankies. Using what already existed in her home, she created some of the most meaningful and inspired pieces that sparked a shift in how she approached fashion.

Today, Proche is a full collection made with longevity and sustainability in mind- crafted either locally in New York City or hand-crocheted by artisans in Peru. Each piece is grounded in values, not volume; in pure creativity, not fast fashion.