Brainchild of LA-based designers Fruzsina Keehn and Alison Deutch, Keehn Deutch offers a precisely elegant answer to the proverbial “what do I wear today” query. An idyllic match for creating elevated ready-to-wear, New York-born Fruzsina’s background is in jewelry design and interiors, while interior designer Alison Blumenfeld Deutch has a resume packed with trend forecasting and art directing for a major fashion house.

The line of day clothes is inspired by the future with a use of materials squarely rooted in the past - and until now, only available via private trunk shows.