Smock London is the artisan fashion brand founded by lifelong friends Kajsa and Laura. They are on a mission to modernise the beautiful art of hand smocking for the 21st century girl. With its joyful rainbow palette, feisty feminist spirit and ethical approach to craftsmanship, the brand breathes new life into this ancient, hand-stitched craft.

As the name suggests, smocking craftsmanship sits at the heart of the brand. Every Smock London piece is individually hand-sewn by artisans. Hand-smocking is a skill which takes time, each dress takes up to three days to complete and mastering the craft takes years of practice. Collections are produced slowly, using the highest quality threads and fabrics, in small limited editions and conceived to be passed down generations. The result is exquisite heirloom quality pieces that value the artisan and the planet.